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Zeebit Case Study
   
Case Study

Decentralised casino built on Solana

Zeebit is Solana's first on-chain casino with provably fair games, built entirely on the blockchain. We have worked with their team to create an iconic brand and exciting web experience.
Branding
Consistent UI
Seamless UX
Product Design
Game Design
Marketing Creatives
Typography Design
3D Modeling
Motion Graphics
Design Consulting
Branding
Consistent UI
Seamless UX
Product Design
Game Design
Marketing Creatives
Typography Design
3D Modeling
Motion Graphics
Design Consulting

Logo & Color Palette

The logo was designed using geometric shapes to create a simple, recognizable mark that visually represents a digital casino. The color palette, guided by the client’s request, reflects a “web3” aesthetic, incorporating gradients and cool tones over deep, dark shades.

Custom Font

Zeebit Sans is a custom display font created to support the visual identity of the brand. It is utilized across the web product, marketing assets, and logo lockups. A unique font associated with the brand enhances recognition, even in instances where the logo is not present.
‘Zeebit Sans’ is used as a display font only, to support it ‘Oxanium’ is used as a body font.

Game Design

A library of games was designed to align visually with the platform and maintain brand consistency. While many online casinos offer generic games seen across other platforms, Zeebit’s games feature original designs tailored to their brand identity. Unique illustrations, 3D elements, and animations were incorporated throughout to enhance the user experience and distinguish the platform from competitors.
Mines
Limbo (mobile version)
Dice (mobile version)
Wheel
Blackjack (mobile version)
Baccarat (mobile version)
Binary Options
Zeebro Slots
Slide (mobile version)
Tower (mobile version)
D*ck Measure (concept)

Game Cards

To make the games stand out and encourage engagement, we designed custom game cards for each title. These cards feature a rich color palette and the custom Zeebit Sans font, ensuring they align with the brand's visual identity. On the homepage, the vibrant game cards contrast against the dark background and subtler UI elements, drawing users’ attention to this key focal point of the web product.
Homepage

Result Popus

Result popups are designed to reflect the excitement of a win, with animations and vibrant colors scaling in intensity based on the multiplier achieved. For losses, the popups use a neutral grey tone to maintain a balanced and non-negative user experience.
Popup game cards

Ranking & Rewards System

Zeebit offers extensive rewards to its players, enhanced by a ranking system that unlocks additional perks at higher levels. We developed visually engaging rank representations, incorporating custom illustrations and animations to make the rewards more exciting. The platform integrates these rewards seamlessly, with tooltips, modals, and popups designed to visually explain the system. This approach creates a sense of winning not just during gameplay but also when users return to the platform.
Rewards tooltip
Rewards, Bonuses & Level Up overlays
Rewards breakdown modal
Bonuses informations modal
Daily rakeback
Weekly rakeback
Monthly rakeback
Level-up
Rewards calendar
Rank breakdown modal
Player rank modal
Amber
Pearl
Onyx
Obsidian
Emerald
Sapphire
Level up modal
Leaderboard page

Zeebros NFTs

Zeebit has launched an exclusive NFT collection called Zeebros, featuring 3,333 unique zebra-themed NFTs to build its own lore. Owning a Zeebro provides rewards, even without playing on the platform. Users can stake one or multiple NFTs for passive rewards or use them as avatars.

We designed a unique distribution game for NFT holders, enhancing engagement and utility. Within the platform, the dedicated Zeebros section allows users to manage their NFTs—stake, unstake, explore collections, and strategize predictions for the next winners—adding value and functionality to holding and staking Zeebros.
Zeebros homepage
Zeebros collection wayfinding
My Zeebros dashboard
Attribute modal
Attribute gallery (all NFTs with this attribute)
Previous jackpot winners page
Zeebro staking modal
Zeebro overview modal

Core Functional Modals and Overlays

Navigating a Web3 experience can be intimidating, especially for players new to crypto. Our challenge was to design a seamless casino experience that feels as intuitive as Web2. By leveraging familiar UX patterns, clear copywriting, and visual explainers, we simplified key processes such as connecting wallets and transferring funds. Collaborating closely with the Zeebit team, we developed a cohesive and reassuring user journey across all core functions, ensuring accessibility and ease at every step.
Previous jackpot winners page
Previous jackpot winners page
Previous jackpot winners page
Previous jackpot winners page
Previous jackpot winners page
Previous jackpot winners page
Previous jackpot winners page

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